SWIFTER | TRAIL VEST
When Swifter, a Dublin-based fitness brand, asked us to capture the launch of their new trail vest, we knew right away that the rugged beauty of the Dublin mountains would set the perfect stage.
Our approach was all about authenticity—shooting outdoors among real runners and trusting nature to deliver the atmosphere and lighting we needed. Of course, backup plans are essential in any outdoor shoot, but this day was truly on our side.
We planned for hero images, dynamic action shots, and short video clips to showcase the trail vest’s performance.
As it turned out, I ended up running more than anticipated—but the real-time energy we caught on camera was absolutely worth it. Below, you can see a quick behind-the-scenes film that captures the spirit of the shoot in motion.